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Best Nicotine Pouches 2023

Looking for the ultimate collection of the most popular nicotine pouches? Look no further than our carefully curated selection of the top-selling options on the market. These are the pouches that have risen to become the preferred choice for nicotine enthusiasts across the world.

With so many nicotine pouches available on the market, it can be challenging to know where to start. But with our selection of the most popular options, you can trust that you’re getting a product that has been tried and tested by countless other users. These are the pouches that people prefer the most, the ones that have earned a reputation for delivering a satisfying experience, high quality, and delicious flavor. If you’re unsure about which nicotine pouches to choose when you’re standing in so many options, a great place to start is to listen to the opinions of the crowd. The nicotine pouches on this page are the products that are most appreciated and most purchased by our customers.

Our collection includes the best nicotine pouches from some of the most trusted brands in the industry. Whether you’re looking for classic flavors like mint and citrus or something more unique, we have a variety of options to choose from.

So why settle for anything less than the most popular nicotine pouches on the market? Explore our collection today and discover the pouch that will become your new go-to.

Which are the most popular nicotine pouch brands?

There are a large selection of different nicotine pouch brands on the market today and new brands are consistently being born as the popularity of nicotine pouches increases. However, there are a few brands that stand out in terms of popularity and which have a particularly strong reputation and appreciation amongst users. Some of the most popular nicotine pouch brands include:


VELO Ice Cool Strong

VELO is one of the oldest brands of nicotine pouches on the market. VELO’s history is long and rich and stretches all the way back to a brand called EPOK. VELO is owned by BAT (British American Tobacco) which is one of the largest tobacco companies in the world.

In 2017, BAT acquired Winnington Holding AB, a Swedish company that made the first white snus. The difference between EPOK and nicotine pouches as we know today is that Epok contained washed tobacco which was white rather than being free from tobacco like nicotine pouches.

BAT eventually changed the recipe for EPOK and replaced the tobacco with plant fiber, making them completely free from tobacco. In doing so, they also changed the name from EPOK to LYFT. Some markets used the name VELO but in 2020, BAT decided to use the same name on all markets, VELO.

With this said, VELO is a brand with a long and rich history and its origins actually go back to the forerunner of nicotine pouches, which contained tobacco. In that sense, VELO played an important role in the product development of nicotine pouches and the product we know today. Being one of the oldest nicotine pouch brands, and also owned by one of the largest tobacco companies, it doesn’t come as a surprise that VELO has been able to establish a particularly strong position in the market as one of the most popular nicotine pouch brands in the world.

VELO offers a wide selection of high-quality nicotine pouches and has many different flavors and nicotine strengths to choose from. This allows VELO to cater to a wide audience and appeal to every user, regardless of their taste and preferences.


ZYN Nicotine pouches

ZYN is owned by Swedish Match and is Swedish Match’s first brand solely dedicated to tobacco-free nicotine pouches. ZYN is one of the oldest nicotine pouch brands on the market, founded in 2016.

This, coupled with the fact that it was founded by a strong owner like Swedish Match which is a leader in the snus and oral nicotine industry, means that it doesn’t exactly come as a surprise that ZYN is one of the most popular brands today.

ZYN is the most popular nicotine pouch brand in the US and has a dominant position as it was the first brand in the USA. Moreover, ZYN is a brand that is appreciated all over the world for its high-quality products and its wide selection of flavors and strengths. There’s simply a ZYN for any occasion, taste, and preference.

Which are the most popular flavors?

Nicotine pouches exist in an endless selection of flavors. The flavors range from traditional tobacco flavor to more exotic flavors like candy, passionfruit, cola, and more. The most popular flavors of nicotine pouches are the following:


Mint is considered the industry standard for flavors of nicotine pouches. It is the most popular flavor and therefore the flavor that has the largest assortment of different variants from a large array of brands. Since mint is the industry standard for nicotine pouch flavor, most brands have at least one mint flavor in their collection. Mint flavors can range from sweet eucalyptus to icy mint and spearmint. Mint is a very versatile flavor that leaves your breath fresh. For that reason, it is suitable for nicotine pouches and a flavor a lot of users opt for as their go-to flavor for everyday use.


Citrus is another highly popular flavor of nicotine pouches. Citrus predominantly include lime and lemon, although there are also options with flavors like grapefruit. Citrus-flavored nicotine pouches are similar to the mint flavor in the sense that it is fresh, refreshing, and doesn’t negatively affect the breath. This is also a flavor that works as an everyday flavor that is suitable on most occasions.

Various fruit flavors

There is an endless selection of different fruit flavors on the market so naturally, fruit will play a central role in many nicotine pouches. Fruit flavors can range from fresh and crispy apple that is similar to citrus in flavor profile, all the way to sweet and juicy flavors like pineapple, passionfruit, and banana. There’s really a lot to explore when it comes to fruit-flavored nicotine pouches, making it easy to find a flavor that suits your taste and preference.

Which is the most popular nicotine strength?

Since most users tend to be somewhere in the middle, normal is the most popular nicotine strength. Whilst low-strength nicotine pouches tend to be suitable for beginners, experienced users tend to find them too weak. On the contrary, strong nicotine pouches are popular amongst experienced users but may be a bit too strong for comfort amongst less experienced users. This is why nicotine pouches with ”normal” nicotine strength is a middle ground that cater to a wide array of users.

There is no industry standard when it comes to nicotine pouch strength and different manufacturers may use different terms and ways of classifying the strength of their pouches. For example, one manufacturer may indicate a nicotine pouch as ”extra strong” whereas another manufacturer classifies a product with the same nicotine content as ”strong”. In addition, different manufacturers may present different information relating to the strength such as a scale system (from 1 to 4 or 1 to 5), mg/g of nicotine or mg per pouch). When comparing strengths, it is therefore important to compare the same metrics.

Furthermore, it’s important to note that other factors in addition to the nicotine content may affect your nicotine experience. The moistness, flavor, format, pH-level are all factors that affect the nicotine experience. In general, pouches that are more most will release nicotine more rapidly and delivery a more pronounced nicotine effect compared to a pouch that is drier.

In general, nicotine pouches are divided into the following categories:

0.1-6mg/g nicotine: Light/low (one or two dots), suitable for beginners and those who prefer a less intense nicotine experience.

7 – 9.9 Mg/g nicotine: Normal nicotine strength (two or three dots), suitable for both experienced and less experienced users. This is considered normal/standard nicotine strength.

10-15mg/g nicotine: Strong (Three dots). Suitable for users who seek a more powerful nicotine experience.

15.1-35mg/g nicotine: Extra strong/Super strong (Four or five dots). Suitable for experienced users who have used nicotine for a long time.

It’s also worth pointing out that brands may use different terms in addition to them mentioned above such as ”hyper strong”, X-strong”, ”Ultra-strong” etc.


Lastly, when it comes to the ”best” and most popular nicotine pouches, the format of the pouch also plays a role. The single most common format for nicotine pouches is the slim format. This format has a balance between user experience and providing a good and comfortable fit under the lip. Slim is the format that most nicotine pouches are made in.

Let’s look closer at the different formats.

Nicotine pouches formats


Mini is the smallest format of nicotine pouches. Mini pouches are meant to be small and offer complete discreetness. The mini-format is particularly popular amongst women as well as those who seek a pouch that is completely discreet under the lip. This may be suitable, for example, when you’re in a meeting or holding a presentation


The slim-format is, as mentioned, the most common format. It comes in the form of an elongated pouch with a slim profile that offers a good fit under the lip. The slim format offers a balance between not being to large but also not too small whilst still being discreet under the lip.

For those who prefer an even slimmer pouch, there’s also ultra-slim and super slim, which is equally long as the slim pouch but with a more slim profile, allowing it to be even more discreet under the lip.


The large format is the largest format and is equally long as the slim-format but wider. The large format is the standard format for traditional Swedish tobacco snus and derives from Swedish snus history. The large format is relatively uncommon in the nicotine pouch market but there are still a few manufacturers that make the large format such as Lundgrens. Due to their larger size, they are appreciated by experienced users who seek a more pronounced experience and feeling under the lip. They are especially suitable for the times when you don’t need to be discreet, for example when you are at home.