VELO

VELO

The company first started by manufacturing snus with white, washed tobacco under the Epok brand. When it was launched in 2015, Epok became the world’s first all-white snus, the advantage of which was that it did not discolor or stain the teeth and provides a fresher experience. It can therefore be said that Epok is the forerunner of nicotine pouches and has played a major role in driving the market for alternative products to the classic snus, especially the nicotine pouch segment.

The company switched to exclusively manufacturing tobacco-free nicotine pouches and then changed its name to Lyft. The company expanded to several other countries beyond the Nordics and marketed its products under the Velo brand. In 2022, the name Lyft was phased out and changed to Velo in the Nordics so that the product goes under the same brand in all markets to avoid confusion.

With its long history in the manufacture of tobacco-free nicotine pouches, and as one of the first manufacturers, Velo has developed both knowledge and experience in producing high-quality nicotine pouches for all tastes and all occasions.

Velo nicotine pouches are available in a wide range of flavors, and strengths, and in both mini and slim formats. If you want a nicotine pouch with a lower nicotine content, you can choose Easy Mint in mini format with strength 1. If you prefer something stronger, there are the incredibly popular Ice Cool and Freeze.

Velo is owned by British American Tobacco, which has a long history and expertise in nicotine products.

VELO changed its name in 2022

Velo has for a long time been best known as Lyft in Sweden, even though the name Velo was already initially used in several markets outside of Sweden. But in 2022, the company announced that they are changing its name to Velo in Sweden and the rest of Scandinavia as well. However, the Lyft name is not completely abandoned. The company continues to use the name Velo but reserves it for a smaller premium collection of nicotine pouches alongside the Velo. The focus of the Lyft brand is now on creating a premium option which is sometimes referred to as Lyft premium. BAT continues to sell EPOK in Norway since nicotine pouches are considered to be a new nicotine product and may therefore not be sold there unless they contain tobacco.

How many pouches are there in a can of Velo?

Velo contains 21 pouches per can and Velo mini contains 20 pouches per can.