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V&YOU, founded in 2019, is a lifestyle brand that offers high-quality nicotine pouches with premium ingredients for an enhanced daily experience. Their goal is to provide consumers with a clean and consistent nicotine sensation with a range of bold flavors, including citrus, mint, and berry, as well as a flavor-free option.

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Made in Europe by Vilosophy UK LTD, V&YOU stands out from other popular nicotine pouch brands as it wasn’t founded by traditional snus entrepreneurs. Instead, the brand was created by three ex-senior executives who had worked for global FMCG brands, bringing a new wave of all-white products to the market.

The V&YOU nicotine pouches come in three categories: &FOCUS, &BOOST, and &BOOST+. &FOCUS contains 6mg of nicotine per pouch, offering a moderate nicotine content for a focus-enhancing effect. &BOOST contains 10mg of nicotine per pouch, providing a satisfying buzz in a more discreet, extra-slim pouch. Finally, &BOOST+ is the strongest product in the V&YOU nicotine pouch family, with a maximum strength rating of 15mg/pouch for a long-lasting kick. The slim pouches come in a striking metallic can with a child-resistant lock, making it the perfect choice for those who want a high-strength nicotine pouch with added convenience.

V&YOU’s mission is to offer easy-to-use and discreet products that enable consumers to feel an ultra-satisfying sensation whenever and wherever they want. With its show-off-worthy can designs and specially tailored strengths for different needs, V&YOU has gained popularity worldwide. If you’re looking for a clean and consistent nicotine experience with a range of bold flavors to choose from, V&YOU is the perfect brand for you.