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Shiro means “white” in Japanese and is a good fit for a manufacturer of nicotine pouches. Shiro is a relatively new brand on the ground but despite this has grown rapidly in popularity. Shiro is owned and produced by AG Snus and is the brand’s first all-white tobacco-free option.

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Shiro, which means white in Japanese, is one of the brands included in the All White category. Completely white dry and tobacco-free pouches without the traditional snus scent produced by AG Snus. The pouches are made of pure plant fibers with added nicotine. The formats that Shiro uses are Slim and mini which both fit comfortably under the lip. The latter is more suitable for those who want a completely discreet option.

In 2021, Philipp Morris acquired AG Snus as a step toward Philipp Morris’ vision of a smoke-free world. The company has been working with this vision since 2014 and Shiro is the first time the company has produced a tobacco-free snus.

In 2022, Shiro underwent a rebranding and was relaunched on the market. The brand has existed since before, but the new launch is a result of wanting to improve the quality of the snus with new recipes. In connection with the new launch, new flavors were also developed.

The nicotine pouches are made with pure plant fiber, contain no tobacco, and have added nicotine.

The nicotine pouches are manufactured in Assens Tobacco Factory, which has been run by the same family for five generations. The history of Assens Tobaksfabrik begins in 1864 when the focus was on the sale of rough cut tobacco. In 2004, the company began to manufacture snus under the Fiedler and Lundgren brand. In 2009, they developed the company by establishing a factory specifically for the production of snus, which led to the birth of AG Snus. Thanks to their experience and expertise in snuff production that stretches back several generations, they produce high-quality nicotine pouches and tobacco snus.

Shiro is a slim fit that has a nice fit, balanced moisture, and high quality.

Shiro uses a clever number system where each flavor is linked to a number. This makes it easy for you to remember your favorite flavor. The nicotine pouches are available in a nicotine content between one and four puffs to suit all types of snuffers!

What is Shiro’s nicotine content?

Shiro is available in several nicotine strengths to suit all needs and preferences. Shiro is available in Strong, Medium and Low strengths.

How many pouches are there in a can of Shiro?

Shiro contains 21 pouches per can.