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Are Nicotine Pouches Snus? [Differences & Similarities]

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Many people mistake nicotine pouches for snus, but this is not correct. Although there are some similarities, there are some distinct differences.

The fact that nicotine pouches and snus can be confused may be due to the similarities of the products, but also because there are several different terms for nicotine pouches, which can create confusion.

The short answer is no, nicotine pouches are not snus. However, one can say that nicotine pouches, all-white snus, tobacco-free nicotine pouches, or whichever term you prefer, are a product development of snus.

Classic snus has always contained tobacco, which is the most important and central ingredient in snus. Nicotine pouches, on the other hand, are completely free of tobacco, which means they cannot be classified as snus.

What both have in common is that they are used in exactly the same way (although tobacco snus also comes in a loose version, which nicotine pouches do not). Furthermore, they both contain nicotine. The difference is that tobacco snus contains nicotine naturally because it is a natural ingredient in tobacco. Nicotine pouches, on the other hand, contain added nicotine because nicotine does not occur naturally in plant fibers used to replace tobacco.

Difference between snus and nicotine pouches

Some people refer to nicotine pouches as “white snus” or “all-white snus” because of the similarities between the two products. However, according to the strict definition of snus, the labeling is not entirely correct since snus always contains tobacco. Nonetheless, the terms are not completely incorrect to use as they explain well what type of product it is. To make it extra clear, many people also use the term “tobacco-free snus”.

The main differences between snus and nicotine pouches are as follows:

  • Nicotine pouches contain no tobacco.
  • Nicotine pouches contain plant fiber instead of tobacco.
  • Nicotine pouches are only available in portions while snus is available in both loose and portion forms.

Similarities between snus and nicotine pouches

  • Both snus and nicotine pouches contain nicotine.
  • Snus and nicotine pouches are made in the form of portion pouches.
  • Snus and nicotine pouches are used in the same way (placed under the upper lip).
  • The purpose of using snus and nicotine pouches is the same.


Nicotine pouches are therefore not snus since nicotine pouches do not contain any tobacco. However, snus and nicotine pouches are used in the same way. You could say that nicotine pouches are a product development of the classic snus and a more modern form of snus.

According to many, nicotine pouches have many advantages compared to snus, including:

  • You don’t get bad breath
  • Nicotine pouches don’t need to be refrigerated
  • Nicotine pouches last longer
  • Nicotine pouches come in a wider range of tasty flavors
  • Nicotine pouches do not discolor the teeth

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