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Nicotine Pouches Brands – Which Nicotine Pouch Brands are There?

Nicotine pouches

Today there is a wide range of different brands that manufacture nicotine pouches. All brands have their distinct production methods and distinctive features that make them unique. One brand focuses on strong and powerful nicotine pouches while others focus on developing new, exciting and unique flavors.

The wide range of new nicotine pouch brands makes it very exciting to explore all the options on the market. When nicotine pouches gained popularity around 2015 to 2017, there were only a few brands on the market. There was Zyn and Lyft (now Velo), but the choices were pretty limited.

That’s why it’s especially fun today when there are over 20 nicotine pouch brands on the market to discover. With an increased number of brands and manufacturers, there has also been increased competition, which means that brands must continue to develop and improve to stand out. This is fantastic for us consumers as it leads to new, exciting, and better solutions and products. Some of these innovations include Volts Pearl technology, Loops Instant Rush technology, and of course an endless variety of flavors.

If you’re curious about what brands of nicotine pouches are on the market, you’ve come to the right place. Below, we go through the brands one by one. Note that new brands are constantly added to the market while some disappear, such as Lyft which became Velo. In other words, it is a constantly changing market. Additionally, it is important to note that not all brands may sell their products in Sweden for various reasons. However, this does not mean they will never be launched on the Swedish market.

But the positive is that because Sweden is the home of nicotine pouches and an important market, you can buy most of the brands at

Most nicotine pouch brands are Swedish

Since nicotine pouches are a product development of the classic tobacco snus, it’s not surprising that the majority of the brands on the nicotine pouch market are Swedish, or at least have Swedish roots. Some brands were founded in Sweden but have since been acquired and are now run by international companies.

Snus is banned throughout the EU except in Sweden, and it is Sweden of all countries that has the largest snus culture. For this reason, it is understandable that the home country of nicotine pouches is Sweden, even though nicotine pouches, unlike snus, are not banned in the EU. At the same time, the popularity of nicotine pouches is increasing worldwide, especially in the EU and USA. This has resulted in the start of new brands, both not based in Sweden and Swedish companies, that continue to be started.

However, even though nicotine pouches are becoming more popular internationally, the majority of nicotine pouches are still manufactured in Sweden, especially for the largest and most popular brands. One explanation for this is that many of the companies behind nicotine pouch brands also manufacture snus and already have their factories established in Sweden.


Après produces white nicotine pouches that are completely tobacco-free. Après is a relatively new brand on the market and is entirely Swedish.

The company is based in Stockholm and it is from here that the products are developed and produced. Après primarily focuses on developing nicotine pouches with exciting and unique flavors, as well as quality and design, which explains their sleek and modern cans and unique and exciting flavors such as Ice tea peach, lemon curd, and cactus lime. What really sets this brand apart is their entirely unique flavors that provide a taste experience beyond the ordinary.

Après products are developed and produced in Stockholm.


Ace is a relatively new brand of nicotine pouches and is manufactured by Ministry Of Snus from Denmark. Ace focuses on producing nicotine pouches with a slightly higher nicotine content, which is suitable for those who want an extra strong nicotine kick or for those who are used to using snus.

Ace has several exciting flavors in its range, such as guarana chili boost and green lemon, but primarily focuses on different mint flavors, which goes well with nicotine pouches that have a slightly stronger nicotine content.

If you prefer stronger nicotine pouches with a higher nicotine content, then Ace may be a brand for you!


Helwit nicotine pouches are manufactured by Yoik AB at Gransholms Bruk located in the heart of Sweden, outside of Växjö. Helwit places a great emphasis on the environment in its product production and uses pouches made from pine oil, and has its own self-sufficient factory that is powered by hydropower.

Helwit places great importance on flavor development and quality and develops all new flavors in collaboration with flavor experts. Helwit’s nicotine pouches come in several different nicotine strengths and unique flavors such as blueberry, orange, violet, and mocha.


Klint produces all-white nicotine pouches without tobacco in several different nicotine strengths and flavors. Klint has several new and exciting flavors such as passion fruit, honeydew melon, and pomegranate that provide a taste experience beyond the ordinary.

The brand places a large focus on developing nicotine pouches with premium quality and is based in Sweden, specifically in Årsta.


Killa nicotine pouches are a relatively unknown brand in Sweden but internationally they are very popular.

Killa, or killa pods as they are known, are most famous for their extremely strong nicotine pouches with high nicotine strength. Killa is manufactured in Sweden and comes in several flavors. The standard nicotine content in Killa’s nicotine pouches is 16mg, which is in the higher range of strength. If you are looking for a nicotine pouch that delivers a powerful nicotine experience, Killa might be a brand for you.


Lyft is one of the most well-known brands in Sweden for nicotine pouches. However, in 2022, Lyft changed its name to Velo for its standard range as they wanted a uniform brand since Velo had been used internationally for a long time.

The name Lyft, however, was not completely discarded and all nicotine pouches under the name Lyft were given the new name Velo and a few new varieties were introduced under the Lyft brand. Today, the name Lyft/Lab is used and this brand serves as Velo’s experimental brand where Velo tests new products inspired by customer feedback.

Lyft is now owned by British American Tobacco (BAT), which also owns Velo.


Lip is a new brand of nicotine pouches produced by Lipit Sweden AB. The product line includes several exciting flavors such as melon twist and the nicotine pouches are available in multiple nicotine strengths.


Loop is one of the most popular brands of nicotine pouches and is produced by Another Snus Factory. Loop’s nicotine pouches are soft and have a comfortable fit under the lip. With their unique Instant RushTM technology, their nicotine pouches deliver a quick and lasting nicotine release.

What really sets Loop apart in the market is their unique and exciting flavors that are truly unique from anything else on the market. To mention some of Loop’s exciting flavors, Loop produces Mango Tango, Jalapeno Lime, and Raspberry & Licorice.

Loop’s nicotine pouches are available in both slim and mini formats and are available in several different nicotine strengths.

Lundgrens all white

In 2022, Lundgrens launched its first all-white and tobacco-free snus. Lundgrens is perhaps best known as one of the most popular manufacturers of tobacco snus with its Swedish tobacco, but took the step into the world of nicotine pouches in 2022.

Lundgren’s nicotine pouches draw inspiration from the Swedish nature and produce their products with craftsmanship and innovative thinking. The nicotine pouches are produced by Fiedler & Lundgren which is owned by British American Tobacco (BAT) who also manufacture Lyft and Velo.

With its first launch of nicotine pouches, Lundgrens released three different versions inspired by nature with the flavors of meadow, dunes, and hoarfrost. What sets Lundgren’s nicotine pouches apart from most other nicotine pouches is that they are produced in a Large format instead of the more common slim or mini format. This makes it a great choice for users who prefer a larger pouch that feels under the lip.

Nordic Spirit

Nordic Spirit is produced by Nordic Snus, a snus company from Vårgårda, Sweden. Nordic Snus produces, among others, the popular tobacco snus LD but Nordic Spirit is their white, tobacco-free alternative.

Nordic Spirit was developed to emulate the classic snus as much as possible and comes in soft pouches that fit comfortably under the lip. Nordic Spirit has a wide range of different fresh and exciting flavors and several different nicotine strengths.

In 2022, Nordic Spirit was removed from the market indefinitely.


On! Nicotine pouches are primarily a popular nicotine pouch alternative among women and stand out in the market with their square cans in a market dominated by round cans.

On! Nicotine pouches come in fresh and delicious flavors such as mint, citrus, coffee, and spearmint and are produced in three different nicotine strengths, 3, 6, or 9mg nicotine/portion.

With its high quality and good taste, it is now one of the most popular brands in nicotine pouches.

The pouches are made to be small, comfortable, and discreet.


Pablo is a relatively unknown brand of nicotine pouches on the Swedish market. Pablo produces the world’s strongest nicotine pouches which are not recommended for inexperienced users.

Pablo nicotine pouches come in the flavors x-ice cold and ice cold. The nicotine strength is classified as “dangerously strong”.

Skruf Super White

Skruf is one of the most well-known manufacturers of tobacco snus in Sweden. Skruf Super White is Skruf’s version of a completely white, tobacco-free snus inspired by its highly popular Skruf tobacco snus.

Skruf Super White is available in several refreshing flavors such as blackberry, sunberry, and mint, and is available in several nicotine strengths. Skruf Super White was launched in 2018 and since then, the company has established a new brand that is entirely dedicated to nicotine pouches, called Zone X. The nicotine pouches are manufactured in the Småland region of Sävsjö by Skruf Snus AB.


Shiro is a brand owned by the international tobacco company Philip Morris. Shiro has been on the market for several years but in 2022, the brand was relaunched with a new design and exciting new flavors.

Shiro is available in several exciting flavors such as sour lime, spiced blonde, and sour red berry and comes in different nicotine strengths and formats.

Shiro means white in Japanese and is an appropriate name for the white nicotine pouches.


Swave is a brand manufactured by Gotlandssnus AB which was in turn purchased by Swedish Match. Swave is produced at Roma Kloster on Gotland and is made with rich slim portions in several exciting flavors.

What sets Swave apart on the market is that they don’t use classic flavors. Instead, Swave is inspired by tropical fruit flavors and drinks for its flavors. This has led to several exciting flavors such as daiquiri, cuba libre, and tropic spritz.

Swave’s nicotine pouches have a higher moisture content than most others on the market, making the nicotine absorb faster.

Stockholm white

Stockholm White is a new brand in nicotine pouches that produces several exciting flavors. In Stockholm White’s product line, you can find flavors such as apple & wintergreen, cinnamon, and licorice root.

Stockholm White nicotine pouches are manufactured by Twinroll Service AB and are completely tobacco-free.


Volt is a brand manufactured by Swedish Match. Volt comes in many different nicotine strengths, from mild to extra strong. Volt has also invented “pearls technology,” meaning that the contents consist of small pearl-shaped beads, providing a unique snus experience and offering a better fit under the lip.

Volt has a wide selection of refreshing flavors, including Frosted Apple and Cool Crisp. Volt was launched in 2021 and is one of the brands consistently releasing new exciting news and continues to innovate and invent new and better products and flavors.


Velo is owned and manufactured by British American Tobacco (BAT) and is one of the oldest and most popular nicotine pouch brands. Most Swedes have been most familiar with the brand Lyft in recent years, but in 2022, BAT changed the name to Velo to make it more consistent with other countries where the Velo brand had been used for several years.

Velo is available in a variety of flavors and nicotine strengths and comes in both slim and mini formats.

Velo’s history begins in 2015 when the brand launched the world’s first white snus, Epok. This snus contained washed tobacco that did not discolor teeth, just like nicotine pouches. So one could say that Epok was the precursor to today’s tobacco-free nicotine pouches. In 2018, the name was changed from Epok to Lyft, and BAT changed the recipe from using washed tobacco to using plant fiber, making it completely tobacco-free.

In 2022, the name was changed again to Velo.


V&You is a brand that was founded in 2019 and comes under three names, V & You, & Focus, and V & You & Boost. The latter is a nicotine pouch with a higher nicotine content of 15mg and & Focus has a nicotine strength of 10mg.

A product that stands out from this manufacturer is Flavour Free, which is, as the name suggests, virtually tasteless and only delivers a nicotine hit.

The brand has several exciting flavors such as blueberry ice and grape soda.


Vid is a nicotine pouch brand that stands out with a range of exciting unique flavors. Some of the flavors from the range include coffee caramel, perfect pear, and fruit fusion. When you want a flavor experience beyond the ordinary, then Vid is definitely a brand that you should discover.

Vid is manufactured by Kurbits Snus.

They describe themselves as follows: “In VID, we find the most innovative way to take in nicotine. Without traces of tobacco with groundbreaking research at the core, we have created nicotine pouches where the nicotine is manufactured in a laboratory environment to effectively and harm-reducing be included in nicotine pouches that provide a quick nicotine effect, fresh flavor, and long flavor experience.”

White Fox

White Fox produces strong nicotine pouches in fresh and delicious flavors. They also have a unique and comfortable feel due to the use of a different pouch material (fleece material). This pouch delivers faster nicotine and flavor release compared to traditional pouches.

White Fox is produced by the snuff manufacturer GN Tobacco.

XR Free from tobacco

XR, X Range is one of the most well-known product lines of tobacco snus from Swedish Match. The X-Range series primarily consists of tobacco snus but XR Free From Tobacco is Swedish Match’s first tobacco-free product in this series.

XR Free from Tobacco has the same slim format as the remaining snus varieties in XR and is inspired by General snus. With this nicotine pouch, Swedish Match focused on creating a tobacco-free nicotine pouch that is as close to the classic thing from General tobacco snus as possible but without tobacco. This makes it a popular option for chewers who appreciate the flavor of General chewing tobacco but prefer a tobacco-free alternative that does not discolor their teeth.

Zone X

Zone X is a brand manufactured by the well-known and popular snuff manufacturer Skruf. In addition to Zone X, Skruf has its Skruf Super White, but Zone X is the company’s biggest investment in white nicotine pouches.

Zone X has comfortable, soft, and well-filled pouches that offer plenty of flavor and are designed to keep their flavor and shape for a longer time. Their nicotine pouches are characterized by their fresh and refreshing flavors such as cold blast, berry fresh, and mint breeze and they are made in three different nicotine strengths.


ZYN is one of the oldest and most popular nicotine pouch brands on the market, founded by Swedish Match. Zyn was launched in 2014 in the American market and was introduced in Sweden on December 13, 2016. At the time of Zyn’s launch in Sweden, ZYN was already being sold in over 4,000 stores and in eleven states in the USA.

Zyn produces high-quality nicotine pouches and is backed by Swedish Match’s many years of expertise in producing snus. Zyn comes in several exciting flavors and in several different nicotine strengths, as well as both slim and mini formats.


Zafari nicotine pouches focus on unique and exciting flavors, including Red Sea Orange, Caribbean Guava, and Sunset Mango. It is a brand worth exploring if you want to discover new and unique flavors.

The ocean and surfing are the basis for inspiration, both in terms of flavors, feel, and the design of the pouch.


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