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What are VELO Nicotine Pouches Used for?

VELO is one of the most popular tobacco-fee nicotine pouch brand on the market today. One of the key reasons for this is that it is one of the first brand in this relatively new product segment. Another important explanation is that it is owned by a very powerful owner, BAT (British American Tobacco) which has invested tons of resources into marketing, expanding to new markets, and in research and development.

As one of the first tobacco-free nicotine pouch brands on the market, VELO has established a strong position on the market and is the go-to brand for a large number of nicotine pouch users.

If you are familiar with the nicotine pouch industry, the name VELO is probably very familiar to you. However, if it is the first time you’ve come across this brand, you might we wondering: what are velo nicotine pouches used for?

About VELO nicotine pouches

Velo nicotine pouches have rapidly gained popularity as a smokeless, tobacco-free alternative for adult consumers seeking a discreet way to satisfy their nicotine cravings. 

Velo, being one of the first brands on the market in this new product segment, has a rich history despite the fact that its beginnings only has its beginnings in around 2017.

History of VELO nicotine pouches

It may come as a surprise that VELO didn’t actually start out with the brand name VELO. Instead, it has its beginnings in 2017 when BAT acquired the Swedish snus company Winnington AB, thus adding the brand “EPOK” to its portfolio.

Epok became the world’s first all-white snus and gained immense popularity upon its launch. But there is one key difference between Epok and the VELO we know today which is that EPOK was made with washed tobacco via a process that made the tobacco completely white, thus being promoted as an alternative to traditional tobacco snus that didn’t stain the teeth.

In 2019, BAT essentially discontinued EPOK from the market completely (with the exception of a few countries like Norway where the product had to contain some levels of tobacco in order to be allowed to be sold).

According to Tobacco Statistics, “In 2019, BAT started reframing its language around its pouch products, creating a distinction between its older tobacco leaf brands and new brands like Epok. Up to March 2021 it referred to both Epok white tobacco snus and nicotine pouches as “modern oral products. After this, Epok was no longer mentioned on BAT’s main website.”

Originally, BAT changed the recipe so that EPOK did not contain any tobacco, which led to the launch of the tobacco-free nicotine pouch we know today. With such a big change to the product, BAT eventually decided to rebrand from EPOK to LYFT, highlighting the fact that it was a virtually completely new product, despite the fact that it resembled its predecessor in many ways.


As BAT began entering new markets outside of Sweden, BAT began using the name VELO. In 2020, however, BAT decided to begin using the name VELO for all markets to create more consistency. The name LYFT was not completely discontinued, however, as BAT began using this brand as their premium segment – a more premium alternative to VELO nicotine pouches.

It’s safe to say that a lot has happened since the brand’s inception in 2015 and the nicotine pouch market has grown tremendously since then. Many new brands have been established and there is now a vast selection for consumers to choose from.

But with VELO officially being one of first players in this space, it has been able to establish a particularly strong position on the market.

Nicotine pouches

Now that we have a better understanding of the background and history of VELO, we can dive into the key question of this article.

What are velo nicotine pouches used for?

VELO is a brand of tobacco-free nicotine pouches that are used orally – specifically by placing them under the upper lip. VELO comes in pre-packed pouches that can be used conveniently and discreetly anytime and anywhere.

When a Velo nicotine pouch is placed under the upper lip, nicotine is absorbed by the mucous membrane. A pouch is normally used between 10 and 50 minutes but some users may decide to use them for shorter or longer periods of times depending on individual preferences.

Shortly summarized, Velo nicotine pouches are therefore used as a convenient and smoke-free way to get your nicotine fix. Since VELO nicotine pouches are both tobacco-free and smoke-free, they are often referred to as a modern nicotine alternative. Velo nicotine pouches and the nicotine pouch market as a whole has grown immensely in the last couple of years as more and more people discover the benefits of this nicotine alternative. They can be used in situations when it is normally not possible to get nicotine via other methods like smoking or vaping such as on a plane, during a meeting or during public transportation.

Moreover, since nicotine pouches are completely discreet under the lip, no one has to know that you are even using them. With smoking, for example, you walk around smelling smoke as well as affecting those around you. When using a Velo nicotine pouch, no one doesn’t even need to know you are using them which is something that a lot of people find appealing.

VELO nicotine pouches

How Velo Nicotine Pouches Work

Velo nicotine pouches are designed to provide a convenient and discreet method for adults to consume nicotine without the use of tobacco or combustion. To fully understand their appeal and functionality, let’s delve into their composition, ingredients, and proper usage.

Composition and Ingredients

Tobacco-derived nicotine (nicotine salt): Velo pouches contain tobacco-derived nicotine in the form of nicotine salt.

Plant-based fibers: The pouches are made from a blend of plant-based fibers, which create a soft, comfortable texture for users. These fibers also serve as the base material that holds and gradually releases the nicotine. Velo specifically uses fiber from eucalyptus and pine.

 Flavorings and sweeteners: To enhance the overall experience, Velo pouches include a variety of flavorings and sweeteners that cater to different preferences, from minty and refreshing to fruity and sweet.

VELO usage Instructions

1. Placing the pouch between the gum and lip: To use a Velo nicotine pouch, simply place it between your gum and upper lip, ensuring it rests snugly and comfortably. There is no need to chew or actively suck on the pouch as the nicotine and flavors will be gradually released through your oral mucosa.

2. Duration of use: The pouches are designed to provide a steady release of nicotine for approximately 20 to 30 minutes. However, individual experiences may vary depending on factors such as saliva production and personal preference.

3. Disposal after use: Once the pouch has been used and the nicotine content has diminished, it is essential to dispose of it responsibly. Most Velo pouches come with a small, portable disposal container, allowing users to discard their used pouches discreetly and conveniently.

Primary uses of Velo nicotine pouches

Velo nicotine pouches cater to a diverse range of adult consumers, offering a tobacco-free and smokeless method of nicotine consumption. These pouches have found their niche in various contexts, making them an appealing option for many. Let’s explore the primary uses of Velo nicotine pouches in greater detail.

Smoking Cessation Aid

Whilst nicotine pouches are not allowed to be promoted as a smoking cessation aid as they are not formally approved for such, a lot of smokers have reported that the use of nicotine pouches has helped them transition to this less harmful alternative. 

Gradual reduction of nicotine dependence: For individuals seeking to quit smoking or reduce their nicotine intake, Velo pouches can serve as a helpful tool. By offering varying strengths of nicotine, these pouches allow users to gradually decrease their dependence on nicotine over time.

Discreet Nicotine Consumption

1. Use in smoke-free environments: Velo pouches enable users to consume nicotine in environments where smoking is prohibited or discouraged, such as offices, restaurants, or public transportation. Their discreet design and lack of smoke or vapor make them a convenient choice for those seeking a less conspicuous way to satisfy their nicotine cravings.

2. Reduced odor and staining compared to traditional tobacco products: Unlike cigarettes or smokeless tobacco, Velo pouches do not produce any lingering odors or stains. This makes them an attractive option for individuals who wish to avoid the negative aesthetic consequences associated with traditional tobacco use.

Recreational Use

1. Variety of flavors and strengths: Velo nicotine pouches are available in an assortment of flavors and nicotine strengths, catering to the diverse preferences of adult consumers. From refreshing mint to fruity options, these pouches offer a unique and enjoyable experience for those seeking a tobacco-free alternative.

2. Appeal to adult consumers seeking a tobacco-free alternative: For individuals who enjoy nicotine but want to avoid tobacco, Velo pouches present an appealing option. The tobacco-free nature of these products offers a cleaner, more modern method of nicotine consumption that aligns with the preferences of a growing segment of the adult population.


In summary, Velo nicotine pouches have established themselves as a popular tobacco-free and smokeless alternative for adult consumers. Their primary use is for recreational use and for those who enjoy the effects of nicotine. At the same time, some users have reported that they have been a helpful tool in helping them quit smoking, despite the fact that they are not officially promoted as a smoking cessation aid. Moreover, a lot of people have transitioned from other tobacco products due to their discreet and practical nature.

Popular Velo nicotine pouches


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