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What is Tobacco-free Snus? Complete Guide

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Tobacco-free snus has come to have many different names. White snus, all white snus, all white, white snus, nicopods, nicotine pouches, and many more. However, the most common term has come to be nicotine pouches. Regardless of the term, all of these names refer to the same thing.

In this, we clarify what tobacco-free snus is and everything you should know about it.

What is tobacco-free snus made of?

As the name suggests, tobacco-free snus is completely free of tobacco. So what does it contain instead?

Since tobacco is the central ingredient in snus, it needs to be replaced with something else. In tobacco-free snus, this has been replaced with plant fiber. The plant fiber used is completely white, which is why nicotine pouches are completely white before, during, and after use.

Unlike tobacco, plant fiber does not contain nicotine naturally and must be added afterwards. In tobacco-free snus, the plant fiber is mixed with nicotine and remaining ingredients before being added to the pouch.

Although the ingredients for different nicotine pouches vary depending on the type, all contain a few central ingredients. The main ingredients in tobacco-free snus include plant fiber, nicotine (nicotine salt), flavors, sweeteners, and ingredients used to improve the product’s shelf life such as moisture-preserving agents, acid-regulating agents, and emulsifiers.

What is the difference between snus and tobacco-free snus?

Tobacco-free snus and snus have several similarities but also several differences. The main difference is that tobacco-free snus, unlike snus, does not contain tobacco.

Nicotine pouches are used in exactly the same way as snus, i.e. it is placed under the upper lip where it releases nicotine and flavor. Tobacco-free snus always comes in portion pouches while classic snus is available in both portion and loose.

Tobacco is brown, but tobacco-free snus, which contains plant fiber, is completely white.

One could say that tobacco-free snus is a product development on classic tobacco snus. Snus has been used for several hundred years in Sweden and Sweden is a country with a long snus history. In the 1970s, the first portion snus was introduced to the market, providing the advantage of being much more practical to use than loose snus.

In the 2000s, some began to question whether it is really necessary to have tobacco in snus. Although tobacco snus is very popular in Sweden, white tobacco-free snus has several advantages over tobacco snus. These advantages also explain why the popularity of tobacco-free snus has increased so dramatically since it was introduced to the market.

Although snus has a long history in Sweden, tobacco-free snus has a significantly shorter history. However, since nicotine pouches are a further development of tobacco snus, one could say that its background and history are rooted in the centuries-old snus history.

As mentioned, tobacco-free snus has many advantages. Let’s take a closer look at these advantages that can serve as explanations for why tobacco-free snus has become so popular in just a few years.

Benefits of tobacco-free snus

Tobacco-free snus is perceived as fresher

Firstly, nicotine pouches are perceived as fresher. Partly because tobacco-free snus does not discolor the teeth, which we will go into in more detail later. Partly because tobacco has a taste and odor that appeals to far from everyone. Tobacco-free snus also tends to result in breath that is far from appealing.

Tobacco-free snus, on the other hand, is flavored with a range of exciting flavors that make you instead get a better breath after snus instead of a worse one.

Because tobacco-free nicotine pouches are completely white and come in good flavors, they are simply perceived as fresher during use.

Tobacco-free snus does not stain or discolor the teeth

An important benefit that many experience is that tobacco-free snus does not discolor the teeth. This is because tobacco-free snus comes in fully white portions that are white before, during, and after use.

Tobacco snus contains tobacco that is brown and when used and the portion lies against the teeth, it will discolor the teeth over time.

Tobacco-free snus is available in many different

Tobacco snus is relatively limited when it comes to flavoring. Although snus comes in several different flavors, the flavoring is always limited by the taste of tobacco itself. Manufacturers must take into account the taste of tobacco to determine whether the result is good when flavors and aromas are added. On the other hand, tobacco-free snus contains plant fiber that is free from flavor. This gives manufacturers significantly greater opportunities when it comes to flavoring tobacco-free snus.

The result is that tobacco-free snus comes in a significantly larger selection of flavors than traditional snus does. This makes it easier for you to find nicotine pouches with a flavor that suits you. It also makes it much more interesting as new flavors are constantly coming onto the market that you can explore and discover.

Last but not least, not everyone likes the taste of tobacco. Tobacco in snus has a very distinct taste that tastes far from fruit or any other delicious flavor. This does not appeal to everyone, and even if the snus is flavored, the taste of tobacco will always be present.

Tobacco-free snus is available in many different nicotine strengths

In the majority of snus that is manufactured, no extra nicotine is added. This means that the nicotine strength of tobacco snus is limited to the manufacturing process and the type of tobacco used. For tobacco-free snus, however, nicotine is added afterwards, which provides greater control over the nicotine in nicotine pouches. Manufacturers can manufacture nicotine pouches with both lower and higher nicotine strength, making it easier to find a nicotine strength that suits you with nicotine pouches.

Tobacco-free snus is free from tobacco

This is a given but the fact is that many people want to quit tobacco entirely and tobacco-free snus can then be an alternative. Although studies have established that the risks of tobacco snus are relatively moderate, tobacco contains certain carcinogenic substances, although in very small amounts that are within the allowed range. More studies need to be done to firmly establish the health effects of nicotine pouches, but for those who simply want to live without tobacco but still enjoy the nicotine experience, tobacco-free snus is an alternative.

It’s cheaper

Tobacco-free snus is one of the cheapest nicotine alternatives. Although there are cans of tobacco snus that are cheaper than tobacco-free snus, they are generally more expensive. This is because tobacco is relatively expensive and heavily taxed. Since tobacco-free snus uses plant fiber that is not heavily taxed, prices can be kept low.

Is tobacco-free snus harmful?

Snus has been around for a long time, and as a result, many studies have been done on the health effects of tobacco snus. Tobacco-free snus, on the other hand, has only been on the market for a relatively short time and therefore more studies are needed. Although several studies have been conducted on tobacco-free snus, more need to be done.

The main area of interest is the health effects of nicotine. It is important to study the health effects of nicotine on its own and not when consumed in other ways besides nicotine pouches. For example, one cannot look at the health effects of nicotine in a smoker because it is the smoking itself that is particularly harmful and not necessarily the nicotine.

What has been established in studies is that nicotine pouches are significantly less dangerous than smoking. Nicotine itself has not been found to be cancer-causing.

Furthermore, studies have shown that the nicotine in nicotine pouches leads to effects on the cardiovascular system, such as increased blood pressure and increased heart rate. There is also a correlation between snus use and decreased elasticity of blood vessels. However, it is still unclear whether snus use is a risk factor for high blood pressure.

The Swedish Medical Journal writes the following:

“The effect on blood pressure is controversial, with both normal and elevated blood pressure described, but the picture that emerges is that snus has a more favorable risk profile for cardiovascular diseases than smoking” (Source)

Studies have shown an increased risk for low birth weight, premature birth, fetal death, and sudden infant death when the mother uses nicotine during pregnancy. It is also not recommended to use smokeless tobacco while breastfeeding.

Nicotine is also a highly addictive substance.


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